The Newtown, Conn., mass shooting of 20 schoolchildren seems to have had an impact in one industry: body armor backpacks. Mother Jones reports that sales of the backpacks designed to protect kids during a school shooting, have “gone through the roof.”

Derek Williams, president of Amendment II, the Utah-based company that makes the packs along with lightweight body armor for military and police use, told the magazine, "I can't go into exact sales numbers, but basically we tripled our sales volume of backpacks that we typically do in a month—in one week."

Demand for the product has completely overwhelmed the company's website.

The carbon nanotube armor comes in kid-friendly themed Avengers or Disney princess versions, and at first, the company told Fox 13, just a handful were sold at gun shows. Then came the massacre last friday.

 

The Sandy Hook Elementary School tragedy has shone a light on the company. “Our armor was being bought to protect people, the ‘preppers,’ is the term,” Amendment II Chief Operating Officer Rich Brand told the Fox station. “At this point, it’s transcended to everyone. Anyone who’s sending out a child into the world, seeing what can happen now, they want to protect their children.”

Not everyone is on board with the idea of sending children to school armed for battle.

Maryann Martindale, executive director of Alliance for a Better Utah, told Fox 13, "Do we want to live in a society where we send our kids to school in Kevlar backpacks and arm our teachers? I think we create more chaos by responding that way.”

http://news.yahoo.com/blogs/lookout/sales-soar-kid-themed-body-armor-backpacks-171359967.html
 

Not a bad idea at all.

The capitalistic country it is, instead of focusing on reducing such shootings by limiting access to guns, sales of body armor for children is being promoted, and brainwashed people think that's not a bad idea. Now body armor companies will be selling body armor to new born babies in the hospital because at this rate someone's going to the hospital on a shooting spree to kill new born babies too.

i think this is more of bussiness motive rather than protecting school kids, they are just trying to grab the opportunities

Rethink/Kittys, you both make a good point in a larger view point. But as a parent, I will do everything to protect my son. If that benefits somebody, then the person is an enterpreneur. I do see the negative effect it could have in the society, but when it comes to the offspring, it is hard to think of society before thinking individually. Call me vain.