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 Nepal: Democracy in thin air
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Posted on 11-28-05 9:18 AM     Reply [Subscribe]
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Nepal: Democracy in thin air
John Burdett The New York Times
SUNDAY, NOVEMBER 27, 2005


KATMANDU, Nepal Last week, Nepal's Maoist rebels and a coalition of opposition parties agreed on a program to try to end direct rule by King Gyanendra. The accord was the latest twist in this tiny Himalayan kingdom's decade-long civil war, which took a bizarre turn almost five years ago: On June 1, 2001, the drug-abusing crown prince, Dipendra, murdered nine of the royal household, including his parents, before taking his own life.

Conspiracy theories abound, with a focus on the two factions that benefited from the catastrophe: the faction led by Dipendra's uncle Gyanendra, who inherited the crown, and the one led by the Maoists.

Since the murders, the new king has twice declared a state of emergency followed by the inevitable suppression of free speech. Trafficking in drugs and women has increased enormously, and rural Nepalese have streamed into the Katmandu Valley, creating a refugee crisis.

All this is on my mind as I venture back to Katmandu for the first time in three years. I had prepared for arrival in a dysfunctional wasteland, yet I find the capital as lively and diverse as I've seen it in more than 20 years of visiting. There is one exception: Nobody seems willing to talk about the future.


Pradeep is an economics student I meet at Swayambhunath, the Monkey Temple. While I'm trying to figure out a way to persuade him to open up, a slapstick comedy unfolds: as a tourist reaches into her handbag and takes out an apple, a monkey moving at warp speed grabs the fruit in two tiny hands. The tourist lets out a little scream of shock, by which time the monkey has retreated.

"You see," says Pradeep, laughing, "you want me to speculate on the future of my country, which is one of the poorest in the world, while that wealthy Westerner cannot control the future long enough to get an apple from her bag into her mouth. There is no certainty but change."

I had forgotten how Buddhist the thinking can be here. From Swayambhunath, I walk back down the mountain and find a cab that will take me to Pashupatinath. On the Bagmati River, Pashupatinath is considered by many to be the second-holiest site in Hinduism, after Benares. I come here whenever I can to see a pal I made many years back.

He is a jorgi or yogin in a loincloth, who has not cut his hair in more than 30 years; it reaches to his knees, but most of the time he keeps it in a huge bun like a pillbox hat on the top of his head. I once made the mistake of asking his name, after he had filled his great chest with an inhalation of smoke from his black stone chillum. He took a full minute to exhale, then said: "Bam Shankar" - I am Shiva.

It is for such dizzying perspectives that one travels to Nepal: Everything here is giant-size, from the courage of the Sherpas - those professional conquerors of Everest - to the Gurkha heroes of the British Army, to the mountains themselves, to the cruelty of human trafficking, to the godlike vision of the holy men.

Not that Shiva is entirely above trivia. Out of a long meditative silence, he asks: "How did your book do?" I had forgotten his almost total recall of our conversations, which are usually at least two years apart. He had said he would meditate to bring me luck, and now I'm wondering if this is baksheesh time.

"Good," I say. He is distracted, though, by a junior sadhu who is preparing fire and incense for some ceremonies. Neither baksheesh nor the body politic are half as important as the finer points of the rituals.

Suman, my taxi driver back to the guest house, is a history student when he is not driving a cab. Finally, I have found someone who is prepared to speak his mind. He points out that Nepal has seen worse crises: At times the monarchy's feuds with pretenders have reduced the kingdom to a few hundred square miles of the Katmandu Valley, but this is an exceptionally resilient country. "You have been trekking here?" he asks. "Then you have used the thousands of miles of steps my people have carved out of the Himalayas by hand. This is the land of Shiva, the most powerful of the gods. When do you have to be at the airport?"

"In about two hours."

"I will drive you. I will give a discount of 50 rupees, but you will listen."

"OK," I say, after I fetch my bag from the guest house. "What?"

Suman says, "Eight years of communist insurrection but we ordinary Nepalis only went crazy once - do you know why? I will tell you. We went crazy after King Birendra was murdered because at first we were sure it was a coup. Why? Because King Birendra was saving us from democracy and the people knew it."

"Saving you from democracy?"

"Certainly. If we are not very, very careful, democracy in Nepal will mean urban feudalism, the country will be run by the same half-dozen families as run it now, who will join forces with Indian and Chinese businessmen. The people would not be able to find freedom in the countryside anymore. Why do we have to go through the robber baron period - because you did?

"King Birendra understood this and wanted full democracy to come slowly, after all the proper institutions were in place. Our beloved king was our only defense against capitalists and communists both." Suman has grown so excited he suddenly turns self-conscious. "Are you shocked?"

I think about that. "No, Suman," I say, "I just wish I could patch you through to the White House."
 
Posted on 11-28-05 9:21 AM     Reply [Subscribe]
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On Advertising: A race to connect in India
By Eric Pfanner International Herald Tribune
SUNDAY, NOVEMBER 27, 2005


LONDON To introduce a new Gillette razor in India last summer, a local marketing agency parked specially modified trucks - with sound systems, female MCs and "shaving booths" - outside call centers and shopping malls where young Indian men work and play.

The MCs invited them to step up and try out the Gillette Mach3 Turbo Champion, a low-cost version of the company's popular three-bladed razor that was specially designed for the Indian market. The promotion was a hit with consumers, said Srikant Sastri, managing director of the agency, Solutions Integrated Marketing Services, persuading many of them to switch on the spot from the old-fashioned, double-edged razors that are still commonly used in India.

"There is a large and growing middle class in India, which is attracting many multinationals," Sastri said by telephone. "Some succeed and some don't. The ones that succeed are the ones that offer relevant benefits for the Indian consumer."

Driven by a desire to connect with Indian consumers, advertising executives from London, Paris and New York are racking up frequent-flier miles, searching for attractive acquisitions to bolster their positions.

Last week, Publicis Groupe, based in Paris, announced an agreement to acquire a majority stake in Solutions Integrated, one of the leading independent marketing companies in India, with about $60 million in billings and around 200 full-time employees.

Solutions Integrated, which is based in New Delhi and has offices in five other Indian cities and a subsidiary in Singapore, specializes in areas outside traditional advertising, including "field marketing" like the Gillette promotion, as well as managing clients' relationships with customers. Its clients include Hewlett-Packard, Microsoft and Cisco Systems. It also owns a call center, serving mostly domestic businesses.

"We intend to expand very fast in this market, which is growing very quickly," said Maurice L?vy, chief executive of Publicis. He said the company was considering other acquisitions there, as well as in other promising Asian markets, like China.

For Publicis, the acquisition is an effort to catch up to WPP Group, based in London, which is far and away the leader in India. WPP owns, or has significant stakes in, five of the 10 biggest creative agencies operating there. In September it beefed up one of those units, Bates, by acquiring control of a leading local agency, Enterprise Nexus Communications. The two are being merged and renamed as Bates Enterprise.

Other leading advertising companies are also said to be shopping around. Omnicom Group, based in New York, the No.1 owner of ad agencies, generally expresses a preference for organic growth, but there has been speculation in the Indian press that it might be in the hunt for an acquisition.

"We don't have anything to announce at this time, but we are looking," a spokeswoman, Velvet Yoshinami, said.

The problem, executives, say, is that there is a dwindling number of large, attractive targets left for the big international holding companies to acquire. Madison Communications, a firm based in Mumbai, India, and specializing in media buying, is said to have drawn the interest of several potential bidders. Elsewhere, however, the business is dominated by agencies already owned by the multinational groups, or by tiny shops that are below their radar screens and serve mostly local clients.

Sastri said he had had conversations with several of the leading holding companies before agreeing to the deal with Publicis. He declined to provide a price.

"Everyone was chasing us, which is an attractive position to be in," he said.


The JWT division of WPP Group has shaken up its leadership in Britain following several setbacks, including the loss of portions of Unilever's detergents account. Toby Hoare, who has been managing the WPP team serving a banking client, HSBC, was named executive chairman of the British unit of JWT, replacing Simon Bolton. JWT said Bolton would stay with the company but did not specify his new role.

BBDO Worldwide, part of Omnicom Group, named Chris Thomas as chairman and chief executive of BBDO Asia. Thomas has headed BBDO's affiliated direct marketing agency, Proximity, in London.


 
Posted on 11-28-05 11:08 AM     Reply [Subscribe]
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relax...dude breathe in breathe out!!!!
 
Posted on 11-28-05 3:29 PM     Reply [Subscribe]
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I think the John Burdett one is a well-written piece. Thanks BathroomCoffee for sharing. Incidentally, this article was circulating around my office today... I was going to post a link to it myself but noticed that it's already here... Readers are recommended.
 


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